ASO Keywords Hiding in Your Reviews: Let Users Write Your Store Listing
Why review language beats brainstormed keywords
Keyword tools tell you volume; reviews tell you vocabulary. When dozens of reviews say 'finally a calorie counter that isn't overwhelming', the phrase 'calorie counter' is how that audience names the category — even if your team calls it a 'nutrition tracker'. Store listings that mirror user vocabulary rank for the queries users actually type and convert better once the visitor lands.
Reviews also surface qualifier words that differentiate: 'simple', 'offline', 'no ads', 'for beginners'. These make strong subtitle and screenshot-caption material because they answer the comparison a browsing user is silently running.
The extraction pass
Collect your most recent hundred-plus reviews (ours and competitors' — competitor reviews are equally rich). Pull out: repeated category nouns (what users call the app), repeated job verbs (what they say they do with it), and repeated qualifiers (what they praise it for being). Rank by frequency.
Then map against your current metadata: category nouns belong in title/subtitle territory, job verbs and secondary nouns in the keyword field, qualifiers in subtitles and screenshot captions. Drop internal jargon that never appears in a single review — if users don't say it, they don't search it.
Keep it honest and keep it fresh
Never lift a user's sentence into marketing copy verbatim as if it were your claim, and never fabricate review-style quotes in screenshots — both invite metadata rejections. You're borrowing vocabulary, not testimonials.
Re-run the exercise each quarter. Review language drifts as your audience and the market shift, and a subtitle that matched last year's vocabulary slowly detaches from this year's queries. Our analysis reports give you the loved-theme phrasing and per-theme mention counts to start from.